NZ Music Holds Its Own In 2011
Broadcasting funding agency NZ On Air today released its annual report.
In the time covered by the report, new music funding scheme MakingTracks went live, aimed squarely at increasing the diversity of funded New Zealand music.
$127 million was invested in a varied slate, including support for 12 access radio stations, three Pacific radio stations, over 200 New Zealand music videos, songs and albums, and various programmes for commercial radio audiences.
"The range of content and entities supported by NZ On Air remains high", said Jane Wrightson. "Even though funding is tight we are still delighted with the quantity and quality of services we are able to provide to many different audiences", she said.
In the last year, New Zealand music funding, focused on the crucial radio hits that help drive the music economy, produced some great breakthrough results for artists including The Naked And Famous, Ladi6, Avalanche City, Junica and Six60.
Only 2.2% was spent on administration, making NZ On Air one of the most cost-effective entities of its type.
