Amplifier

MTV networks in the US have debuted David Dallas' new music video for Take A Picture this week, broadcasting the New Zealand hip hop star's music to millions of MTV viewers across the States. The locally made video premiered on the network's MTV U channel on Wednesday and has also been added across their online format.

Take A Picture is the second single from David Dallas' new album The Rose Tint. The album has already reached a staggering 42,000 full album downloads. MTV have chosen Take A Picture as their video of the week and will broadcast it at the top of every hour across their MTV U channel, as well as playing across their additional MTV stations - an unparalleled achievement for a New Zealand artist on American music television.

The Take A Picture music video was overseen by local design wizards Special Problems. The Auckland based design house collaborated with seven different directors and animators, who each interpreted a different part of the song. Each director created their scene through a different medium (16mm film, VHS, stop motion, 3D animation etc.) and none were allowed to know what each other was working on. The result was a series of beautiful, very different moments pieced together to make the video.

David Dallas is currently in New York City, recording new material at Duck Down Studios for the release of the deluxe edition of The Rose Tint in November, working with some of the finest hip hop talent New York has to offer.