Music Matters Launches In New Zealand
A new music education campaign Music Matters has been launched in New Zealand today. This exciting campaign aims to remind music fans of the value and significance of music.
Allowing the music to speak for itself, the Music Matters campaign brings together a growing collection of short animated films about inspirational New Zealand and Australian artists. The first New Zealand animation features Dave Dobbyn and was created by Leanne Choi from the Freelance Animation School, with more animations being introduced over the coming months. All the artists featured in the campaign have dedicated their lives to music and helped shape our cultural landscape.
The animated films are complemented by a series of rotating "blogs" from people across the music community on why Music Matters to them. The first New Zealand blog contributors include Nick Atkinson (Supergroove), Lisa Blatchford (Ivy Lies) and Jeremy Redmore (Midnight Youth) - with many more to follow.
The Music Matters campaign also introduces a "trust mark" which is displayed by supporting music stores and online music sites and acts as a guide for music fans to determine whether the music service they are using is supporting the artists, musicians, songwriters and others involved in creating the music.
The Music Matters education campaign can be seen at http://www.whymusicmatters.org
