Boondigga Video Launch on Freddys TV
09.09.09
Soul powerhouse Fat Freddy's Drop are abducted by mad scientist Boondigga in their new music video premiering exclusively on Freddy's on-line TV channel fatfreddysdrop.tv
The video was shot in Wellington under the helm of Director Mark Williams aka MC Slave bringing Freddys nemesis, Dr Boondigga to life. "He's a character initially created by Joe Dukie and then illustrated and developed by Otis Frizzell. This was a chance to try and explain a bit of story behind the Boondigga character and album artwork, and do it with live action!
"Freddys and myself spent a few yum cha lunches discussing Boondigga. It developed that he was a mad scientist and former child prodigy musician/singer who has an unhealthy love/hate relationship with Freddys. Finally Boondigga captures them and holds them hostage at his laboratory to tap into their brains and extract their music."
Freddy's joined forces with Wellington's Park Road Post Producers Tracey Brown and Vicki Jackways and the video was captured on Rubber Monkey's RED camera. Edited and graded at Park Road Post, the finished clip has exceeded all expectations.
The on-line TV Channel was developed in partnership with Resn a Wellington agency pushing the boundaries of digital design and interactive technologies. A key feature of fatfreddysdrop.tv is that you can create and arrange your own Fat Freddy's Drop video playlists and send to a friend. All clips can be viewed in their entirety with full screen video (like a TV).
Boondigga is hitting TV Channels next week.
Fans can see it first at www.fatfreddysdrop.tv
