Savage signs with United States label Universal Republic
Universal Republic Records has signed one of New Zealand/Australia's top selling Hip Hop artists, Savage for a worldwide deal. The multi-platinum rapper's hit "Swing" has swept the U.S. hip hop world with an incredible word-of-mouth digital buzz – leaping from #77 to #17 in one week on the iTunes Hip Hop chart (currently at #14) with virtually no radio promotion.
The Samoan hip hop original, who hails from South Auckland, (the largest Polynesian city in the world) has seen is cult-hit spring from hit movie 'Knocked Up' to become a global phenomenon, boosted by New Zealand's #1 Urban label, Dawn Raid Music, which licensed the smash hit to the comedy movie.
Dawn Raid and Savage have entered into a deal for Universal Republic to helm the project worldwide.
Republic Records is a record label subsidiary of The Universal Motown/Universal Republic Group. They originally went by the name Cheese Factory Records.