Warner Music Announces Mushroom Records for Local Artists
AUCKLAND NEW ZEALAND: Ed St John, President and CEO, Warner Music Australia & New Zealand, Jerry Lloyd, General Manager and Ashley Page, A&R Manager, Warner Music New Zealand, today announced the company's domestic music label would be called Mushroom Records. The unveiling of the Mushroom label now completes the structural and creative integration process of Warner Music New Zealand and Festival Mushroom Records which took effect on November 28th, 2005.
Commenting on the finalisation of the company's structure, Ed St John, President and CEO, Warner Music Australia & New Zealand said; "I am delighted and excited by the dynamic roster of artists and employees that we have in the New Zealand and Australian company. Our plan is to be the leading domestic music company in both New Zealand and Australia. This goal is achievable with the combination of Warner Music NZ's local artist roster - the feelers, Evermore, Shihad, Anika Moa and FMR's heralded artists such as Dimmer, Goodnight Nurse, The Phoenix Foundation and Carly Binding along with Dirty Records (roster includes P-Money, Scribe) and the heritage of the Flying Nun label."
To represent the dawning of a new era in fresh local talent and innovative marketing, St John commissioned Vince Frost, a world-renowned designer, with the task of creating Mushroom's new logo. Frost's work spans from CD covers to designing stamps for the Royal Mail and Australia Post to the international literary magazine, Zembla, which recently won Best Designed Consumer Magazine of the Year at the prestigious Magazine Design Awards in the UK.